More Efficient Marketing & Diversification
According to Efficient Frontier the average Cost Per Click (CPC) was up 20% in Q4 2010 compared to the same time period in 2009. This rise in average CPC’s is not new, as competition has increased since the release of the AdWords auction system CPC’s have risen gradually. However if the rise in CPC and .. read more
Ensure your Analytics Tracking Code is Installed
Google Analytics is a free web analytics package which allows you to track activity on your website, blog, email campaign, social network activity, and more. Using Google Analytics is the key to making the most of your online marketing campaign. The ability to implement, track, and adjust is the main differentiator between marketing online and .. read more
How to Find Topics for your Corporate Blog
Creating new content for your corporate blog can be a challenging task, especially in a small business where the blog is not your first priority. However by viewing your blog as a lead generation source you will be able to get in the routine of creating content for your blog on a regular basis. So .. read more
Google Tags for Places
In the last few months Google has released the “tag” advertising option in Google Places. Tags give you way to make your business stand out against the other listings and specific actions related to the tag can be tracked. Below is an example of how tags are displayed in universal search and in Google Maps. .. read more
Should you Join the network?
The number of social networks is staggering and the list is growing almost daily, if you don’t believe me check out some tech blogs and look at all the sites receiving funding for their startup. With all of these networks available how do you know if you should participate. You can decide quickly by answering the question does participating in this .. read more
Get More Out of Social Media
Most organizations start their social media campaigns by imitating those who have had success and following the basics of using social media for business. Usually this includes generating new leads, improved customer service, and growing brand awareness/loyalty. When doing this you develop your business objectives and metrics and the begin to measure the effectiveness of your social media .. read more
3 Steps to Start in Local Search
Local Search includes services such as Google Places, Yahoo Maps, Bing Maps, Yelp, and many other. This websites give users the listing information for businesses in a very defined region, such as your neighborhood or city. Optimizing for local search is becoming more and more important as all of the major search engines begin to adopt “universal .. read more
In Person Networking & Social Marketing – The Dynamic Duo
This is Guest Post by Philip Pelto, the CEO of MyFirestorm a Minnesota Networking organization designed designed for motivated business networking professionals to meet, socialize, and pass referrals. I asked him to speak on the importance of the personal referral and networking. With the web’s growth in the marketing world there is still nothing more powerful .. read more
The iPad’s Affect on SEO and Search Marketing
Well it has only been a few days since Apple released the iPad but there is already a ton of opportunity for those looking to grow their business. Unless you were completely disconnected from the web all weekend you have been inundated with news, reviews, and comments on the iPad. While the initial sales may have .. read more
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