Are Local Businesses Using Google Places?
Having an optimized local profile for your business online is becoming a more important piece of the marketing puzzle for many small businesses. I believe the single best action a business can take in the local space is claiming and optimizing their Google Places Profile. So why is claiming your profile so important? First it’s .. read more
Google +1 For Small Business
What does the recent announcement of Google +1 mean for your small business? Like many new services there has been a lot of fanfare over +1 and how it may revolutionize the internet and how people find information. Google +1 basically allows people searching for information on Google to endorse a search listing. When someone .. read more
More Efficient Marketing & Diversification
According to Efficient Frontier the average Cost Per Click (CPC) was up 20% in Q4 2010 compared to the same time period in 2009. This rise in average CPC’s is not new, as competition has increased since the release of the AdWords auction system CPC’s have risen gradually. However if the rise in CPC and .. read more
Big Local Search Changes Are Here
In the last few weeks Google has made dramatic changes to how they rank and display local search results. The change will or may have already affected traffic coming to your site from Google. The change is that instead of displaying 3 or 7 local business listings with a map at the top of the .. read more
Local Citation Finder Review
If you are a small business or a business focused on your local market then you are already well aware of the importance of your position in Google Places (used to be Google Local). After covering the basics like claiming your profile, completing your profile completely, and obtaining reviews (good or bad) then you need .. read more
Ensure your Analytics Tracking Code is Installed
Google Analytics is a free web analytics package which allows you to track activity on your website, blog, email campaign, social network activity, and more. Using Google Analytics is the key to making the most of your online marketing campaign. The ability to implement, track, and adjust is the main differentiator between marketing online and .. read more
How to Find Topics for your Corporate Blog
Creating new content for your corporate blog can be a challenging task, especially in a small business where the blog is not your first priority. However by viewing your blog as a lead generation source you will be able to get in the routine of creating content for your blog on a regular basis. So .. read more
Google Tags for Places
In the last few months Google has released the “tag” advertising option in Google Places. Tags give you way to make your business stand out against the other listings and specific actions related to the tag can be tracked. Below is an example of how tags are displayed in universal search and in Google Maps. .. read more
Get More Out of Social Media
Most organizations start their social media campaigns by imitating those who have had success and following the basics of using social media for business. Usually this includes generating new leads, improved customer service, and growing brand awareness/loyalty. When doing this you develop your business objectives and metrics and the begin to measure the effectiveness of your social media .. read more
3 Steps to Start in Local Search
Local Search includes services such as Google Places, Yahoo Maps, Bing Maps, Yelp, and many other. This websites give users the listing information for businesses in a very defined region, such as your neighborhood or city. Optimizing for local search is becoming more and more important as all of the major search engines begin to adopt “universal .. read more
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