Konnected

In the last few months Google has released the “tag” advertising option in Google Places.  Tags give you way to make your business stand out against the other listings and specific actions related to the tag can be tracked.  Below is an example of  how tags are displayed in universal search and in Google Maps.

While Tags are still new and there isn’t much data yet available on how using tags will impact the click through rate on your listing the price is only $25/month.  At that price it is worth signing up for the service and using your Google Places account dashboard to monitor the performance.  When signing up for your Tag you have three options on what you would like the tag to highlight.  Your options are:

1. Highlight photos of your business.
2.  Highlight videos of your business.
3. Highlight your website.

After you activate your tag you will also have access to separate tracking of the tags performance compared to your organic performance in Google Places.  Until July 23rd Google is offering a free 30 day trial of tags, so it is a no risk trial which may drive some traffic to your site.