More Efficient Marketing & Diversification
According to Efficient Frontier the average Cost Per Click (CPC) was up 20% in Q4 2010 compared to the same time period in 2009. This rise in average CPC’s is not new, as competition has increased since the release of the AdWords auction system CPC’s have risen gradually. However if the rise in CPC and .. read more
3 Steps to Start in Local Search
Local Search includes services such as Google Places, Yahoo Maps, Bing Maps, Yelp, and many other. This websites give users the listing information for businesses in a very defined region, such as your neighborhood or city. Optimizing for local search is becoming more and more important as all of the major search engines begin to adopt “universal .. read more
Using LinkedIn for Link Building
Link Building is where many companies fail in their SEO. Link building is a mix of art and science and where many traditional SEOs fail because it requires the type of personality a marketer would typically have, not a web designer/coder. While difficult, time consuming, and sometimes extremely frustrating link building has become one of, .. read more
The New Role of the SEO Consultant
People who work as SEO consultants or internet marketing consultants get very little respect. This is a fact that I have learned from the response you get from people when you tell them what you do or talk to them about the industry. I think there are two reasons for this , one is .. read more
The iPad’s Affect on SEO and Search Marketing
Well it has only been a few days since Apple released the iPad but there is already a ton of opportunity for those looking to grow their business. Unless you were completely disconnected from the web all weekend you have been inundated with news, reviews, and comments on the iPad. While the initial sales may have .. read more
Bing Says My Region is GB, but it’s not
When I first launched my site I targeted traffic from Google because it is the predominant search engine and with that can come a lot of traffic. As you progress your online marketing efforts you should ensure that all the search engines can find, crawl, and index your sites. This gives you a wider reach .. read more
How to Create Great Content for your Site Part 2
When looking through content that you can re purpose for the web you should keep a few things in mind. If you have the time and expertise to do some keyword research for your business and your industry. The keyword research will give you an idea of what type of content people are looking for. .. read more
How to Create Great Content for Your Site
Where do you start to compile lots of good content that people will want to read about in your industry? Or how do you begin to publish lots of useful content that potential buyers will want to read about to learn more about your product or service? This task is often the reason that a .. read more
Why you Need SEO Before Design
I run into many business owners who are either in the process of, or just completed a web site design or redesign. When I ask about what their SEO strategy was I often get a response like “what is SEO?”. Almost every business, organization, and even person has a website because they know it is .. read more
Why SEO Can be hard for Business Owners to Buy into
Almost every small business wants to rank higher in search results, and why wouldn’t they, having a highly optimized site allows you to rank higher thus allowing you to catch more qualified leads and reduce your overall cost per acquisition (only true if you are targeting the right keywords). When talking to owners of small .. read more