Last week Google made a major announcement that listings in the Google Shopping tab will now be free. Paid shopping ads will still be displayed on Google.com and there will be paid carousels at the top and bottom of the organic (free) listings. The free listings are now live. Requirements to participate in the program …
Have a small product catalog or need to add one or a few new products and don’t have a automated feed solution? There is good news, you can now manually add products to merchant center. Inside Merchant Center select All products under the Products menu on the left side. At the top of the product …
Smart shopping campaigns give you little insights on where the ads are running. If you segment by Network (with search partners) you will only see cross-network. This is because smart shopping campaigns are not just shopping campaigns, instead Google is using a mix of traditional shopping placements and remarketing. When you look at your smart …
Google Smart Shopping Display & Retargeting Data Read More »
What’s Inside One campaign, One Ad Group, One Product Group Smart Shopping One Campaign, One Ad Group, Multiple Product Groups Multiple Campaigns, One Ad Group, Multiple Product Groups Multiple Campaigns, Multiple Ad Groups, Multiple Product Groups, and Priority Settings How you structure your shopping campaigns can have a dramatic impact on the performance you see. …
Google Shopping Campaign Structure Guide for 2020 Read More »
While Google Shopping Product Category and Product Type have similar functionality and goals they are different in how they have worked in the past and today. What’s The Difference Between Category and Product Type? Google Product Category (google_product_category )is a product feed attribute that categorizes your product into the Google taxonomy. Product type (product_type) is a product …
Basics of Google Shopping Share on facebook Share on twitter Share on linkedin Google Shopping Campaigns are according to Google: “This campaign subtype combines standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.” The campaigns use a mix of display and shopping across …
Google Smart Shopping Campaigns: What You Need to Know Read More »
Shopify Metafields can be a powerful resource to customize your Shopify store experience and product data. Common Use Cases for Metafields Used by apps to customize your store’s functionality. For example adding recommend products or adding product customization. Add extra images or videos to product pages. Add custom data to customer account. Add custom sliders …
As an online retailer you might think it is difficult to come up with new content ideas for your blog or website. New content keeps your existing audience engaged and helps create new customer acquisition. Below is a list of 21 content ideas for your online store. Many of these ideas can be used over …
Having an optimized local profile for your business online is becoming a more important piece of the marketing puzzle for many small businesses. I believe the single best action a business can take in the local space is claiming and optimizing their Google Places Profile. So why is claiming your profile so important? First it’s …
If you are a small business or a business focused on your local market then you are already well aware of the importance of your position in Google Places (used to be Google Local). After covering the basics like claiming your profile, completing your profile completely, and obtaining reviews (good or bad) then you need …
