Google Shopping Now Free

Last week Google made a major announcement that listings in the Google Shopping tab will now be free. Paid shopping ads will still be displayed on Google.com and there will be paid carousels at the top and bottom of the organic (free) listings.  The free listings are now live. Requirements to participate in the program …

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Google Shopping Campaign Structure Guide for 2020

What’s Inside One campaign, One Ad Group, One Product Group Smart Shopping One Campaign, One Ad Group, Multiple Product Groups Multiple Campaigns, One Ad Group, Multiple Product Groups Multiple Campaigns, Multiple Ad Groups, Multiple Product Groups, and Priority Settings How you structure your shopping campaigns can have a dramatic impact on the performance you see. …

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Google Shopping Category vs. Product Type

While Google Shopping Product Category and Product Type have similar functionality and goals they are different in how they have worked in the past and today. What’s The Difference Between Google Shopping Category and Product Type? Google Shopping Product Category (google_product_category )is a product feed attribute that categorizes your product into the Google taxonomy. Google Shopping …

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Google Smart Shopping Campaigns: What You Need to Know

Basics of Google Smart Shopping Google Shopping Campaigns are according to Google: “This campaign subtype combines standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.” The campaigns use a mix of display and shopping across their entire network including YouTube and Gmail. via …

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