Can you run multiple smart shopping campaigns at the same time? Yes, and you probably should, here’s why. The only real optimization you can do on smart shopping campaigns (leaving out feed optimizations) are changing the target ROAS for the campaign. So if you have different margins across your catalog you will likely want to …
Now that Google Shopping listings are free it is more important than ever to make sure you are submitting your product data to Google Merchant Center. Even if you don’t plan to spend one cent for Google Shopping ads you can now gain visibility in Google Shopping by simply having your products in and approved …
Updated 6/17/2020 Shopify Metafields can be a powerful resource to customize your Shopify store experience and product data. Learn about your options for creating Google Shopping feed for Shopify. Table of Contents Common use cases for Shopify Metafields. How to use Metafields to optimize your Google Shopping Feed. Creating Metafields Editing Metafields Common Use Cases …
Last week Google made a major announcement that listings in the Google Shopping tab will now be free. Paid shopping ads will still be displayed on Google.com and there will be paid carousels at the top and bottom of the organic (free) listings. The free listings are now live. Requirements to participate in the program …
Have a small product catalog or need to add one or a few new products and don’t have a automated feed solution? There is good news, you can now manually add products to merchant center. Inside Merchant Center select All products under the Products menu on the left side. At the top of the product …
Smart shopping campaigns give you little insights on where the ads are running. If you segment by Network (with search partners) you will only see cross-network. This is because smart shopping campaigns are not just shopping campaigns, instead Google is using a mix of traditional shopping placements and remarketing. When you look at your smart …
Google Smart Shopping Display & Retargeting Data Read More »
What’s Inside One campaign, One Ad Group, One Product Group Smart Shopping One Campaign, One Ad Group, Multiple Product Groups Multiple Campaigns, One Ad Group, Multiple Product Groups Multiple Campaigns, Multiple Ad Groups, Multiple Product Groups, and Priority Settings How you structure your shopping campaigns can have a dramatic impact on the performance you see. …
Google Shopping Campaign Structure Guide for 2020 Read More »
While Google Shopping Product Category and Product Type have similar functionality and goals they are different in how they have worked in the past and today. What’s The Difference Between Google Shopping Category and Product Type? Google Shopping Product Category (google_product_category )is a product feed attribute that categorizes your product into the Google taxonomy. Google Shopping …
Basics of Google Smart Shopping Google Shopping Campaigns are according to Google: “This campaign subtype combines standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.” The campaigns use a mix of display and shopping across their entire network including YouTube and Gmail. via …
Google Smart Shopping Campaigns: What You Need to Know Read More »
If you are a small business or a business focused on your local market then you are already well aware of the importance of your position in Google Places (used to be Google Local). After covering the basics like claiming your profile, completing your profile completely, and obtaining reviews (good or bad) then you need …
