Basics of Google Shopping Google Shopping Campaigns are according to Google: “This campaign subtype combines standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.” The campaigns use a mix of display and shopping across their entire network including YouTube and Gmail. Steps in …
Google Smart Shopping Campaigns: What You Need to Know Read More »
Shopify Metafields can be a powerful resource to customize your Shopify store experience and product data. Common Use Cases for Metafields Used by apps to customize your store’s functionality. For example adding recommend products or adding product customization. Add extra images or videos to product pages. Add custom data to customer account. Add custom sliders …
As an online retailer you might think it is difficult to come up with new content ideas for your blog or website. New content keeps your existing audience engaged and helps create new customer acquisition. Below is a list of 21 content ideas for your online store. Many of these ideas can be used over …
Having an optimized local profile for your business online is becoming a more important piece of the marketing puzzle for many small businesses. I believe the single best action a business can take in the local space is claiming and optimizing their Google Places Profile. So why is claiming your profile so important? First it’s …
If you are a small business or a business focused on your local market then you are already well aware of the importance of your position in Google Places (used to be Google Local). After covering the basics like claiming your profile, completing your profile completely, and obtaining reviews (good or bad) then you need …
